“Entertainment Engineering.” You may ask, “what has Engineering to do with Entertainment, other than the design of roller coasters?” The reality is...

In Diversifying Barbie and Mortal Kombat, the third edited volume in the series that includes From Barbie to Mortal Kombat and Beyond Barbie and...

This text is an introduction to the future of mass media and mass communications – cross-media communications. Cross-media is explained through the...

Creating Breakthrough Products presents a now classic roadmap for uncovering new opportunities, identifying what customers really value, and building...