Whether demonized or lauded, gamification is a new direction that corporations and institutions are using to engage their target base. The Just Press Play (JPP) Project, developed by the Rochester Institute of Technology with funding from Microsoft Research is one of the first serious attempts at gamifying the undergraduate experience. If successful, the tools and methods used in this project will be made available to other organizations for their own implementations. This talk will address the design aspects of the project, the implications of gamifying the college experience, how the design of JPP can model a new direction for student engagement, and what the implications of this project are in the larger discussion of mapping game-like layers in “serious” contexts.
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