The global phenomenon of esports has experienced exponential growth in recent years, gaining interest from the media, sports and technology industries. Being born digital, global and agile, competitive gaming appeals to a young and emerging audience, and therefore the management of businesses within the esports industry requires a unique strategy. Therefore, it is essential to understand the different stakeholders in the industry as well as the interconnection in the business ecosystem of the esports industry. These insights culminate in a business model network of esports.
PDF Articles
/sites/default/files/articles/Proceedings%20Articles/2019%20ESPORTS/20.%20A%20STAKEHOLDER%20JOURNEY%20.pdf
- 5 views
Download Count
129
Update DOI
Off