Over the last decade, visibility of “in real life” (IRL), immersive play experiences has increased, blending built environments, transmedia storytelling, and digital assets. These experiences include selfie palaces, VR arcades, micro-theme parks, immersive theater, and immersive art installations. Such emerging experiences captured enough attention to warrant notable industry practitioners to prepare the inaugural Immersive
Design Industry Annual Report, which valued the industry’s 2018 worth at $4.5 billion (Brigante, 2019). Meow Wolf is referenced four times in this 29-page report. As an art and entertainment production company based in Santa Fe, NM, Meow Wolf creates immersive art installations. Their installations combine numerous elements of studio art, scenic design, architecture, sound, interactive technologies, and narrative storytelling.
Meow Wolf artists and designers aim to create extremely collaborative and maximalist environments, drawing on science- fiction tropes while working from a process of collective group ideation.
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