A strong STEM identity is crucial to both choosing and persisting through STEM careers. This is especially true for women and young girls, who face additional barriers including common misconceptions and a lack of role models. SciGirls is a transmedia initiative that addresses these barriers by engaging tween girls with STEM experiences and changing their perceptions of STEM. Rule the Roost is an online game that promotes the development of a strong, positive STEM identity through the integration of SciGirls gender equitable strategies, citizen science, and creative game design. Elements of alternate reality gaming and self-directed learning engage players in completing real world projects that develop STEM and 21st century skills. These skills, connected to game skills and experience points, are reflected as part of an online profile defining the player’s STEM identity, which can ultimately transfer to her personal identity.
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