Amplify, a new publisher of digital educational products, uses an innovative model to produce and deploy a large number of ambitious learning games for grades 4-9. The model produces games suitable for outside-the-classroom use, with a focus on how best to achieve high levels of voluntary engagement. Key features of the model include a studio system inspired by practices from art galleries and Montessori pedagogy; agile/iterative development; students participating as active participants in the design process; extensive use of “explore, build and share” game mechanics; virtual worlds tying together dozens of games from different designers; and extensive integration of a large virtual library as part of one of those worlds. Early feedback is promising, including higher than expected levels of teacher and parent engagement. Many schools are initially anxious about students sharing user-generated content with each other, and seek best practices for deploying games that enable such sharing.