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New Release: Creating Breakthrough Products

The ETC Press is proud to announce the release of Creating Breakthrough Products: Innovation, Product Design, Service Design, Value Opportunity Analysis, Integrated Design Methods (Special Second Edition), by Craig. M. Vogel.

Creating Breakthrough Products presents a now classic roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets—or create entirely new markets. The book presents an integrated stakeholder-driven approach to uncovering new markets and creating revolutionary as well as evolutionary products and services that people want to have. Engaging case studies drive the ideas home, allowing for use of this book in industrial practice, as a textbook, or for people that want to know how leading-edge companies succeed where others fail.

About Carnegie Mellon University’s ETC Press

ETC Press is a publishing imprint with a twist. We publish books, but we’re also interested in the participatory future of content creation across multiple media. We are an academic, open source, multimedia, publishing imprint affiliated with the Entertainment Technology Center (ETC) at Carnegie Mellon University (CMU) and in partnership with Lulu.com.

ETC Press publications will focus on issues revolving around entertainment technologies as they are applied across a variety of fields. Authors publishing with ETC Press retain ownership of their intellectual property. ETC Press publishes a version of the text with author permission and ETC Press publications will be released under Creative Commons licenses. Every text is available for free download, and we price our titles as inexpensively as possible because we want people to have access to them. We’re most interested in the sharing and spreading of ideas.