New Release: The Transmedia Way

The ETC Press is proud to announce the release Max Giovagnoli’s The Transmedia Way: A Storytellers, Communicators and Designers’ Guide to the Galaxy.

This book is an essay and a professional guide at the same time. It consists of all the most important masterworks and experiences, and is a “captain’s log” with 100 examples of the most relevant and original transmedia universes invented over the past years, from America to Europe, from Asia to Africa and Australia.

The discussion is endorsed by the presence of first rated professionals and academics who list among the most important international producers, authors and scholars in transmedia history. Angry Birds and the Marvel Cinematic Universe, Mr. Robot and Games of Thrones, The Dark KnightWestworld and Hunger GamesAvatar and Assassin’s CreedLOST and PrometheusSin CityMad Man and HaloDexter and Star Wars or brands like BMW and Burberry, Chanel and LEGO, HBO and Coke, IKEA, Harley Davidson and Discovery Channel.

What do these gigantic narratives have in common? Making transmedia means creating complex imaginative universes for stories distributed on different media platforms, spreading multilayered plots and managing complex characters for entertainment, information and communications, for brand and public institutions, for cultural heritage and the Arts, for education and for goods.

About Max Giovagnoli

Max Giovagnoli is the premier transmedia storyteller and producer in Italy. He leads the School of Visual Arts at Istituto Europeo di Design in Rome and he’s author of several TV series and novels. Story architect and transmedia expert, he worked with Disney, Warner Bros., Universal, M2Pictures and Lucky Red.  He got a Ph.D. in Narrative and Imagery, and his essays on Transmedia techniques have been published in Italy, US and UK. He gave presentations for TEDxTransmedia, Ventana Sur, Romics, and he is one of the most important european fan culture researchers and authors

About Carnegie Mellon University’s ETC Press

ETC Press is a publishing imprint with a twist. We publish books, but we’re also interested in the participatory future of content creation across multiple media. We are an academic, open source, multimedia, publishing imprint affiliated with the Entertainment Technology Center (ETC) at Carnegie Mellon University (CMU) and in partnership with

ETC Press publications will focus on issues revolving around entertainment technologies as they are applied across a variety of fields. Authors publishing with ETC Press retain ownership of their intellectual property. ETC Press publishes a version of the text with author permission and ETC Press publications will be released under Creative Commons licenses. Every text is available for free download, and we price our titles as inexpensively as possible because we want people to have access to them. We’re most interested in the sharing and spreading of ideas.

About CMU’s Entertainment Technology Center

The ETC is the premiere professional graduate program for interactive entertainment as it’s applied across a variety of fields. Our unique, two-year, Master of Entertainment Technology (MET) degree is jointly conferred by Carnegie Mellon University’s School of Computer Science and the College of Fine Arts.

The ETC was founded in 1998 with Randy Pausch and Don Marinelli as the co-directors. The faculty and staff worked together to articulate our academic mission which focuses on educational goals and creative development. And we also created an R&D Agenda exploring transformational games, innovation by design and interactive storytelling. Throughout, we work to prepare students to graduate as creative professionals.