Brian Winn

Brian Winn

Brian M. Winn is the Founder and Director of the Games for Entertainment and Learning (GEL) Lab and the Game Development program at Michigan State University. Winn is also a Full Professor and Associate Chair in the Department of Media and Information.

Winn designs, creates, and researches interactive media experiences. Winn’s expertise is in designing “meaningful play” that combine games and meaningful objectives (such as learning, persuasion, motivation, and fitness). Winn’s “Design, Play, Experience Framework” presents a process for designing meaningful play. And Winn’s award-winning work has been presented, exhibited, and experienced around the world.

Winn was a founder of the International Conference on Meaningful Play and has co-chaired the bi-annual conference since 2008.