The final section of our book explores important concepts we should consider when designing and developing cross-media communications. Interviews with experts challenge us to think about the various implications involved in cross-media design. This section begins with a chapter of commentary and critique, looking at the promises and problems around cross-media in general. It then moves into a chapter exploring the transparency of media and technology as well as looking at the potential for ubiquitous and pervasive cross-media experiences. The book ends with a chapter discussing issues of ethics, literacy, and responsibility inherent in creating these cross-media experiences.

Chapter 11 – Commentary and Critique

Ideas, Problems, Possibilities, Promises

Chapter 12 – Transparency and Ubiquity

Easy, Anytime, Anywhere

Chapter 13 – Ethics and Literacy

Responsibility, Communication, Enable