This section discusses genre and how issues specific to each genre influence design and development decisions. It is arranged into chapters that examine eight primary genres in use today. Granted these can blur, but these genres give us a nice basis from which to discuss cross-media communications. Case studies of each type show how cross-media can be a powerful way to create an engaging and compelling experience.

Chapter 7 – Entertainment
and Art

Leisure, Fun, Meaningful

Chapter 8 – Education and Training

Engaging, Teaching, Learning

Chapter 9 – Activism and Public Relations

Involved, Message, Community

Chapter 10 – Marketing and Advertising

Sales, Buzz, Hype