This section of the book covers the variety of media that are typically involved in cross-media communications. The chapters are organized into the four primary types of media in order to examine the characteristics of each and how best to integrate them into a cohesive and engaging experience. We start with textual, then proceed through electronic, to digital, and end with environmental. Examples of each are provided to illustrate our discussion.

Chapter 3 – Textual Media

Books, Magazines, Comics

Chapter 4 – Electronic Media

Television, Movies, Music

Chapter 5 – Digital Media

Games, Web, Interactive Media

Chapter 6 – Environmental Media

Theme Parks, Performance, Merchandise, Mobile